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StatsRadio permet aux annonceurs et aux agences de faire un suivi de l’efficacité des modifications apportées à leur programmation grâce à des statistiques d’écoute en temps réel disponibles sur une plateforme Web.
Reliable, Scalable Technology Based on a Rigorous Survey Methodology
A Revolutionary Audience Measurement Tool
The StatsRadio web platform provides access to reliable real-time listening statistics, 365 days a year. This data enables effective monitoring of programming changes.
Unrivalled Transparency on Advertising Results
Thanks to real-time performance monitoring, advertisers can adjust their campaign strategies quickly to maximize their impact while enjoying total transparency over the results.
Engineering challenges
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Limited SQL Server Storage Performance
Critical queries experienced high latency (5–10 seconds).
Solution
Implemented a Redis cache to speed up data access and reduce the load on SQL Server.
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Scalability Requirements for Each Station
Each station required its own transformation rules.
Solution
Designed a modular ETL architecture, allowing pipeline granularity and processing logic to be adapted to each station's specific needs.
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Large Batch Data Volumes
3–5 GB of data had to be ingested every night, requiring a robust and reliable process.
Solution
Built an optimized pipeline with sequencing, validation, and recovery mechanisms to ensure reliable nightly processing.
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