StatsRadio’s interface displays radio listening statistics in real time, used by advertisers to adjust their campaigns.

Location Québec, Canada

Number of employees 6

Industry Media

Business Intelligence for Broadcasters and Advertisers

StatsRadio permet aux annonceurs et aux agences de faire un suivi de l’efficacité des modifications apportées à leur programmation grâce à des statistiques d’écoute en temps réel disponibles sur une plateforme Web.

Problem

Advertisers Lack Visibility on Their Radio Advertising Spend

With the proliferation of online listening platforms, advertisers are more demanding and want to know more about the performance of their campaigns.

Goal

Enable Broadcasters to Show Advertisers the Impact of their Advertising with Data

Solution

A Web Platform that Measures Audiences in Real Time

Development of a scalable infrastructure to support a large volume of data

Development of a cloud-based solution for round-the-clock access

Development of connectors for data access to several radio systems

Features

Reliable, Scalable Technology Based on a Rigorous Survey Methodology

A Revolutionary Audience Measurement Tool

The StatsRadio web platform provides access to reliable real-time listening statistics, 365 days a year. This data enables effective monitoring of programming changes.

Unrivalled Transparency on Advertising Results

Thanks to real-time performance monitoring, advertisers can adjust their campaign strategies quickly to maximize their impact while enjoying total transparency over the results.

The growth of a start-up is not linear.

A partner like Nexapp provides on-demand velocity and access to best practices.

Louis-Philippe President, StatsRadio

Use technology to be more competitive.

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